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“I'm Done Charging $250 For Sessions!" 

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Enroll in the 5-Day Merry & Booked Boost Now

Join the Private 
Facebook Group

 Join Our Daily 1-Hour Live Trainings

Get Fired Up to Book Dream Clients & Make Money.Yay!

Stop settling for $250 'digital only' clients and start booking dream clients who happily invest $1,000 and more (yes, they exist!)

Lock in those dream clients before their "family photo budget" gets eaten up by Black Friday deals

Finally, break free from the endless editing queue that's stealing your family time

Take back your weekends (while making more than you did doing back-to-back sessions)

Enjoy holiday shopping with a padded bank account (instead of sweating over your credit card bill) 

Stuck in the "shoot-and-burn" cycle

Drowning in $250 sessions with hundreds of images to edit

Booked but financially frustrated (because hello bargain hunter clients)

Maximize Your Income Without Maxing Out Your Calendar

For 1 Hour Everyday. Just 5 Days.

The 3 Things Photography Clients Are Buying NOW

Spot your dream clients(hint: they’re not the ones you work with right now) 

Turn Your Clients’ Gift-Giving Panic into Portrait Sales For You 

Scripts That Inspire Your Dream Clients to Say “YES!”

4-Step Framework for Growing a Portrait Photography Business That Earns More than A Regular Job 

The Photography Business Institute provides online coaching and mentorship to people pursuing photography business and was founded by Sarah Petty, New York Times Best Selling author. Sarah has run a successful portrait photography business for over 26 years and now she helps other photographers do the same. 

We believe you shouldn’t have to choose between family or business. That your family shouldn’t have to suffer as you purse your passion as a photography business owner. You can do both well. Our members learn how to balance their growing photography business while keeping family first.

When your business is thriving, your opportunity to make an impact in your community grows exponentially. That’s why giving back is central to our values. We empower our members to lift their communities through their talents as they grow their photography businesses. As a united effort, our members have funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile and $20,000 for Village Impact. Collectively our Peak Performance Coaching members have donated over $110,000 to animal specific charities in their communities in 2023 & 2024.

By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our members carry this spirit of service wherever their journeys lead.

In most courses and programs, you’re thrown into the deep end to figure things out on your own. But we do things differently here. At the Photography Business Institute, you will be coached by our team of seasoned photography business owners in a safe, online space for open learning and growth. Our unique framework of learning, implementation and constructive coaching and feedback in a dedicated online community is why our members experience greater success. From the mindset to the skillset needed to run a profitable photography business, the ongoing mentorship and feedback you receive will keep your momentum building so you don’t have to get a job working for someone else.

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